Technology | Plan-It Marketing Inc.

October 25, 2017

Posted in: Brand Positioning & Development, Product/Service Development/Viability, Qualitative Exploratory, Retail, Technology

SplitFit: Brand Positioning and Value Proposition

Challenge: The founders of BodyScapes Fitness, with locations in Boston, Brookline and Cambridge, launched a new concept in personal training called SplitFit, which provides greater affordability and flexibility than traditional personal training offerings by allowing non-gym members access to individual and pooled (2-3 people) personal training sessions w...
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September 14, 2016

Posted in: Communications Development and Evaluation, Financial Services, Product/Service Development/Viability, Technology

Major Investment Provider: Developing a Mobile App

Challenge: A well-known investment provider was developing a mobile app to educate new young investors on how to trade effectively and, ultimately, drive them to become traders. Objective: To identify the messaging and approach that would most effectively engage this target audience and drive trial of the new app. Solution: Plan-it conducted a concept comm...
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April 26, 2016

Posted in: Consumer Products, Marketing Profile & Segmentation, Retail, Technology

Techno Source: LCD Games

Challenge: Techno Source, an internationally based creator of electronic toys and games has partnered with Plan-it on several occasions to uncover critical learning in terms of product viability/development, communications development and market profiling/segmentation. Objective: To identify the overall viability of a variety of new product ideas and asses...
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February 9, 2016

Posted in: Communication, Communications Development and Evaluation, Technology

IONA (now Progress Software): Communications Development

Challenge: IONA (now Progress Software), a software company, wanted to shift its approach to leveraging its expertise of component-oriented and distributed systems. Objective: To assist in the development of a comprehensive IONA communications strategy. Solution: Plan-it conducted a two-phase Qualitative study among IONA targets which explored lifestyle th...
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December 10, 2015

Posted in: Brand Positioning & Development, Communications Development and Evaluation, Technology

SupplierMarket (now Ariba): Building Brand Awareness

Challenge: SupplierMarket.com (now Ariba), a B2B Internet-based marketplace for the procurement of industrial components, launched a new advertising campaign to build awareness and motivate interest in the brand. Objective: To explore key target audiences’ mindsets in regard to the overall procurement market, perceptions of SupplierMarket.com and key comp...
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SplitFit: Brand Positioning and Value Proposition

Major Investment Provider: Developing a Mobile App

Techno Source: LCD Games

IONA (now Progress Software): Communications Development

SupplierMarket (now Ariba): Building Brand Awareness