Technology | Plan-It Marketing Inc.

August 17, 2015

Posted in: Brand Positioning & Development, Communications Development and Evaluation, Creative Development, International, Technology

SolidWorks: International Communications

Challenge: Small Army, and its client, SolidWorks (3D CAD design/engineering software) developed concepts for an international brand advertising campaign to reinforce interest and usage of the brand among the global target audience of design engineers. Objective: Plan-it partnered with Small Army and SolidWorks to conduct a creative evaluation across the U...
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August 17, 2015

Posted in: Communication, Communications Development and Evaluation, Education/Cultural, Product/Service Development/Viability, Qualitative Exploratory, Technology

E Ink/MIT: Concept Development & Naming

Challenge: E INK Corporation, founded by a group of MIT students, is the leading developer of electronic ink technology. E INK partnered with Greenberg, Seronick, O’Leary & Partners, and Plan-it to help understand interest in the concept and help develop a brand platform for E INK. Objective: To test the viability of the technology among the key targe...
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August 12, 2015

Posted in: Professional Services/B2B, Qualitative Exploratory, Technology

SAP: Targeting Mid-Sized Companies

Challenge: SAP, the world’s largest provider of enterprise software solutions, and its marketing agency, White Rhino, were seeking to increase penetration of small to mid-sized companies with an entry level suite of business analytics and intelligence products. Objective: To gain an in-depth understanding of the mindset and behavior of key decision-makers...
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August 10, 2015

Posted in: Consumer Products, Product/Service Development/Viability, Qualitative Exploratory, Retail, Technology

Techno Source: Genie in a Bottle

Challenge: Techno Source wanted to explore the feasibility of developing a new “Genie in a Bottle” toy targeted toward young girls. The small tabletop electronic toy concept was voice-interactive with multiple activities that can be played alone or with friends. Objective: To gain a deeper understanding of overall interest in the toy, which features/ fun...
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August 10, 2015

Posted in: Brand Positioning & Development, Technology, Website Usability

Comcast: Updated Website

Challenge: Comcast’s website did not reflect excitement or the interactive nature of the brand and it core values. Objective: Plan-it partnered with Comcast and its interactive agency, Beam, to update and redesign the Comcast site to increase relevance, improve the user-experience and motivate customers to more regularly interact with the site. Speci...
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SolidWorks: International Communications

E Ink/MIT: Concept Development & Naming

SAP: Targeting Mid-Sized Companies

Techno Source: Genie in a Bottle

Comcast: Updated Website