Posted in: Brand Positioning & Development, Communication, Communications Development and Evaluation, Marketing Profile & Segmentation, Travel
A National Travel Agency: Re-Positioning a Brand
Challenge: As online travel agencies have become more prominent, a national travel agency with brick-and-mortar locations wanted to re-position its brand to remain relevant in a leisure travel market rapidly evolving through technology. Specifically, the brand hoped to differentiate itself from online competitors by highlighting its personal attention and ...