Travel | Plan-It Marketing Inc.

August 10, 2015

Posted in: Marketing Profile & Segmentation, Qualitative Exploratory, Travel

Collette: Brand Penetration

Challenge: Collette Vacations offers a number of different travel product lines, and the company wanted to explore opportunities specifically to build its Explorations Tours. Objective: To leverage the Explorations line as an opportunity for future growth by showcasing these tours’ focus on small group tours and cultural immersion. Solution: Plan-it condu...

August 10, 2015

Posted in: Marketing Profile & Segmentation, Professional Services/B2B, Qualitative Exploratory, Travel

Collette: Understanding Consumer Mindsets

Challenge: Collette Vacations caters to many different travel audiences, including affinity organizations which book group travel specific to their groups’ causes/ interests. Objective: To understand the travel mindset of “group leaders” of religious affinities and specifically, to understand the values these groups seek from affinity group travel exper...

August 10, 2015

Posted in: Brand Positioning & Development, Ethnographic/Secret Shopper, Travel

Carnival: Acquiring New Customers

Challenge: Attracting first-time cruisers is one of the toughest challenges in the cruise industry. Once they cruise, they are likely to cruise again. Objective: Carnival and its agency partner, Arnold Worldwide, wanted to explore the effectiveness of their creative strategy for attracting first-time cruisers. Solution: Plan-it partnered with Arnold and Ca...

June 5, 2014

Posted in: Marketing Profile & Segmentation, Travel

Killington: Building Competitive Advantage

Challenge: The New England skier population was stagnant, particularly after multiple years of weak snow conditions. Objective: To help the Killington, VT Ski Resort build the brand in the Northeast. Plan-it’s principals conducted a breadth of work among the skier population to help re-position the brand for competitive advantage and drive communicat...

June 2, 2014

Posted in: Product/Service Development/Viability, Qualitative Exploratory, Travel

Priceline: Launching a Category

Challenge: Before Priceline.com became synonymous with travel, the start-up needed to assess the overall viability of its future interactive travel service that established an entirely new category on the Internet and in travel. Objective: To understand the short and long-term potential for this new concept in travel and develop an optimal positioning for ...