Challenge: The company partners with major US Universities to help recruit and retain/build their international student populations, providing consultation and University-specific programs to help drive these initiatives. The company has traditionally marketed directly B2B/to universities, but was looking to expand to include a consumer-driven brand that w...

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Challenge: A major office supplies store had added new content to its recently launched app designed to help small businesses grow and provide the brand with a means of further developing ongoing relationships with customers. Objective: To obtain reactions to the new content as well as the overall value and usability of the app. Solution: Plan-it conducted...

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Challenge: A major office supplies company wanted to build its Back to School (BTS) market share by analyzing shopping and purchase behavior of its online and mobile BTS center to understand why site clicks/visits ultimately were not resulting in online purchases. Objective: To understand more about online BTS shopping behavior and needs, including how Mom...

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Challenge: As an innovator in the online banking industry, a major regional bank was interested in updating its online offering, by adding a number of new features and functions. Objective: To provide “best practices” website functionality and content that is relevant, intuitive and compelling. Solution: The bank partnered with Plan-it and cond...

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Challenge: Boston University’s Sargent College was preparing for a review and potential update of its current website as part of an ongoing effort to ensure the site is up-to-date, relevant and user-friendly. With Plan-it’s assistance, the site previously underwent a major redesign which launched in 2012. Objective: Ultimately, Sargent College wanted to ...

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