Challenge: In an increasingly competitive marketplace, Cingular Wireless (now AT&T Mobility) was concerned about loss of renewals and wanted to insure it retained its mobile customers when they upgraded. To aid in this effort, it developed some new product and service concepts. Objective: To assess the viability of and potential opportunity afforded by...

Continue reading »

Challenge: To combat stagnant sales, Ross-Simons, a fine jewelry retailer, undertook an initiative to better understand how the brand could most effectively increase repeat business among current customers and attract new customers to the brand. Objective: Develop strategies for building brand loyalty by better understanding the decision process, key needs...

Continue reading »

Challenge: Boston University has been admitting increasing numbers of Chinese students in light of a growing Chinese population coming to the US for higher education. The Chinese international student body behaves uniquely, moving off-campus and leaving campus dining plans much earlier in their college careers than their domestic counterparts. Objective: T...

Continue reading »