Challenge: A company specializing in water purification technology developed a new device to purify and enhance water more effectively than current products on the market. An agency partner of Plan-it was pitching the communications for the launch of the new product.

Objective: To provide input for the pitch regarding health-conscious consumers’ attitudes toward water purification, interest in a new product in the water purification market, and optimal messaging to drive trial of the new product.

Solution: Plan-it conducted 500 online surveys nationwide, among consumers who expressed interest in health and wellness.

Result: Based on results, Plan-it provided input for a communications strategy, including important behavior and attitudinal considerations as well as critical and compelling messaging.