Challenge: SBLI wanted to understand the effectiveness of its “No Nonsense” communications platform across its key internal and external target audiences in terms of its relevance, value and how well SBLI is delivering on its message.

Objective: To assess the meaning of the platform, its perceived fit with SBLI, and specific initiatives that could support this message, specifically among constituents from its key business partners.

Solution: A two-phased Brand Platform Assessment Study was conducted among SBLI’s key internal and external audiences, including a Qualitative In-depth Exploratory and a Quantitative Market Assessment.

Result: In addition to recommendations on the brand platform, findings from this study helped identify opportunities for improvement in terms of service, processes and products, and helped drive strategic initiatives for strengthening relationships with business partners.